Claire Deekes, The Cumberland Building Society

The Cumberland Building Society is another long-standing partner for our Charity, having supported our Food Redistribution Centre with generous donations since 2023.

Its Kinder Kind of Kitchen initiative has made annual donations to cover costs for our members operating in and around the communities the building society’s branches serve.

When The Cumberland renewed this partnership in summer 2025, Claire Deekes, Chief Customer Officer, explained: “This year it has been clear once again that many people are struggling to afford the basics, and demand remains high, so we took the decision to continue the Kinder Kind of Kitchen initiative and extend its reach.

“We know that groups have been able to use our funding not only to expand their provision, but in some areas, it has also facilitated the creation of new initiatives.

“It’s been a humbling experience to have met many of the volunteers who run such important community groups, and so many have also welcomed our colleagues as volunteers to help get food out too.

“Kindness is in our nature here at the Cumberland. We are a mutual, owned by our members, and looking out for the communities we serve is really important to us.”

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